In the year of 2002, Hong Kong Video had started to invest millions of Ringgit in brand building. Continuous efforts in brand building, chain stores marketing strategies combined with extensive market research are key factors behind the success of the company.

In the year of 2003, the company launched its revolutionary Hong Kong Video Privilege and Rewards loyalty program ‘C’, a unique plan to reward its valuable customers.

Hong Kong Video is the first company in Malaysia that exercises the concept of Own Brand Chain Stores. The company’s main market philosophy is only their own brand hardware and it is strictly for their own retailing only without supplying to other.

Fixed price policy is also another concept from their company that promotes consistency and offers the best value to customer. Haggling and bargaining have been eliminated, giving Hong Kong Video a more professional image, and to its customers, greater value and an enjoyable time shopping experience.

The company was originally established in 1981 as a video renting shop under the name of HKV. In tandem with the advance technology, the company had diversified themselves into retailing original titles of Audio CD and VCD in the year of 1998.

The company started with only a handful of staff and in just 10 years Hong Kong Video has expanded its market share with numerous number of outlets throughout Penang, Selangor and Melaka state. Today, Hong Kong Video is one of the leading home entertainment chain stores in Malaysia.

To be the largest local brand home entertainment chain stores in Malaysia.

	Quality Mission
	Delight our customer all the time.

	Branding Mission
	Create positive Brand awareness for Hong Kong Video & HKV.

	Customer Relationship Mission
	Build a rewarding and lasting relationship.

	Services Mission
	Make service excellence our way of life.

	People Development Mission
	Maximize our people potential to deliver result.